E-marketing is NOW!

Success in E-marketing plays a huge part in the success in business. It is important to have a good web design, web coding, pushing relevant visits as well as easy to navigate. To ensure the success of e-marketing, one must also take note of the rising trends around us. Below are 2 important factors that affects E-marketing.

1. Taking note of trends: Take for instance social networking sites.

• Fastest growing online marketing development- 13% a year
• Facebook, MySpace, Youtube,etc
• Online word of mouth networks can spread rapidly
• However, there is no control over what is said, regardless good or bad

2. Know your audience better

• Based in book by James Surowiecki: The Wisdom of crowds
• Is it that large groups make better decisions?
• We also need to rebrand in order to reach out to lost audiences and potential new audiences
  
  

With the rise and wide access to Internet, marketing has changed over the years. From marketing comes a new sub genre called, E-marketing. E marketing makes use of Internet to create awareness or advertise for products or services. It has been gaining popularity Internet Age and had changed how businesses work. Below are some examples methods of e marketing which is commonly seen.

• Affiliate Marketing: paying another website for new business opportunities it refers to the site ( eBay Affiliate's program)
• Search Engine Marketing/ Display Advertising: banner advertisements based on your behavioral data (DoubleClick)
• Blog Marketing : advertising on blogs, especially popular ones (Technorati links the advertisers to the blogs
• Email Advertising: Most people considered it spam, it requires mailing list

Email marketing is one of the methods where it affects people the most. This method is cost-friendly and it reaches a large group of potential customers. Instead of the conventional way of advertising through direct mail, email marketing is not really welcomed by people. Majority doesn't even read those adverts and just simply refer it as spam. Here's a story from TIME which tells of excessive spam: http://www.time.com/time/magazine/article/0,9171,1005018-1,00.html

Other resources:

http://www.emarketingmatador.com/the-4-pillars-of-internet-marketing-success